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OUR SERVICES
Wright Real Estate offers a total service to meet all your residential and commercial real estate needs
- buying a property
- selling a property, including at auction
- rental and property management
- property investment advice
- land subdivision advice, including green and strata titles
- property development feasibility
- commercial property and business sales
All our services are based on a negotiable fee structure depending on the marketing options you choose.
Buying
The team at Wright Real Estate has more than 50 years’ combined experience in the coastal market. This intimate local knowledge ensures that your buying decisions are backed by the best possible knowledge.
Buyer’s Agent – busy clients sometimes prefer to enage an agency to handle the complete property purchase process. Wright Real Estate can provide this turnkey service.
Selling
Marketing your property
Each property is unique and our approach is to design a marketing campaign that highlights its strengths to the fullest.
The plan we recommend may include all or some of the following
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distinctive signage and use of professional photographs
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a brochure about your property
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classified advertising and editorials in major and local newspapers
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“home opens” with detailed visitor registers
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direct mail to Wright Real Estate clients
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letterbox drops in targeted areas
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window advertising in our office in a busy shopping area
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national online advertising via the REIWA website, realestate.com.au and the Wright Real Estate website
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discreet and client marketing options
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auction and tender services
Appraising your property’s value
Wright Real Estate can provide an obligation-free appraisal of your property’s market value. Click on this link for our online appraisal request.
SELLING AT AUCTION
There are many advantages to selling your property by auction, in particular:
· You get three chances to sell: before auction, on the day or in the event the property is passed in, soon after auction.
· You can set the reserve price and settlement date to suit your circumstances.
· The reserve price gives you a chance to test the market.
· A written marketing plan with set appointment times enables you to manage your life during the marketing.
· The auction process creates a sense of urgency and a competitive environment.
· All contracts are unconditional and no cooling-off period applies.
The Auctioneer
The first step in selecting the right auctioneer is to choose someone with a proven track record and knowledge of the particular area. Jeff Wright is a Licensed Auctioneer with a proven record in the Perth coastal region. Jeff is one of Perth 's leading and respected Auctioneers.
Our second Auctioneer is our Sales Manager Mr Sam Mannino
Promotion
Wright Real Estate is experienced in planning and arranging the marketing of your property, including advertising. The extent of the marketing campaign will depend on the budget and campaign objectives.
Price
You have the right to set a reserve price, below which the auctioneer is not permitted to sell. We will be able to guide and assist you with setting the correct reserve price as we are familiar with the recent sales of similar property in the area. Remember to be realistic when setting the reserve price, bearing in mind supply and demand in the area as well as other general market considerations.
Sale Before the Auction
It is not uncommon for interested buyers to make offers on properties prior to the auction day. In such cases, we will discuss the offer with you and a decision is made to either consider the offer, or continue with the auction as planned.
In the event you wish to sell your property prior to auction, we will, on your instruction, invite all potential buyers to also make an offer. The most appropriate offer is than negotiated by the seller, and contracts are signed prior to the auction date.
We specialise in building higher buyer interest levels through multiple offers. This requires the 'Wright' training to produce fantastic results and has quickly become our trademark in the industry. Many agents have little understanding of the negotiation of 'multiple offers'. Wright Real Estate has been a leader in promoting this excellent seller benefit.
The Auction
There are several possible outcomes at the auction:
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If the highest bidder reaches or excides the reserve price, the property is sold and the auctioneer will conclude a binding contract between the buyer and seller. The Auctioneer may sign the contract on behalf of either or both parties, if instructed to do so.
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If the highest bid has not reached the reserve price, the Auctioneer will usually ask for the seller's instruction before passing the property in. This means that the seller has the opportunity to accept the last bid, by placing the property “on the market”, so that it may definitely be sold “under the hammer”. This factor often encourages further bidding and a better price.
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If the highest bid does not reach the reserve price and the property is passed in, the highest bidder is generally informed of the reserve price and may be given the initial opportunity to purchase. Failing this, the property is placed on the market for sale by private treaty, at which time anyone may negotiate with the agent.
Some Tips for a Successful Auction
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Work out the appropriate advertising budget to ensure your property is widely promoted.
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Make sure the property is well presented because a potential buyer’s first impressions are crucial to a successful sale.
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It is important that the contract and the accompanying statutory searches be available well in advance of your market campaign. Speak to us about this.
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Allow the agent to arrange as many inspections with prospective buyers as possible.
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Confidentiality is important. We suggest you do not disclose or discuss your reserve price with anyone except your Agent/Auctioneer
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